ActiveCampaign
Marketing automation platform with email marketing and CRM, augmented by an AI feature layer called 'Active Intelligence'.
At a Glance
ActiveCampaign is an AI tool for Marketing automation & CRM (category: Productivity). Free access: Free trial. Documented: 5 plans with prices and limits.
- Category
- Marketing automation & CRM
- Paid from
- $15 / month, billed annually; 1,000 email contacts (Starter)
- Free Option
- Free trial
- Plans
- 5
- Sources
- 4 verified sources
Category: Productivity · Marketing automation & CRM
Features
ActiveCampaign connects email campaigns, contact segments and automated workflows. Active Intelligence helps draft campaigns and automations, create content and suggest segments. Additional channels, enhanced CRM and AI Activities are separate add-ons.
For the selected 1,000 email contacts, the euro view with annual billing shows Starter at EUR 15, Plus at 49, Pro at 79 and Enterprise at 145 per month. Starter allows 5 actions per automation; Plus removes that limit and adds landing pages. Predictive and conditional content belongs to Pro and Enterprise, not Plus. Unlimited AI workspace access does not mean unlimited email sends or free add-ons.
- AI-assisted campaigns, contact segments and automations
- Starter: 5 actions per automation; Plus removes this cap
- Landing pages from Plus; predictive and conditional content from Pro
- Pro includes 3 users; Enterprise 5 users and SSO
- AI Activities, enhanced CRM and additional channels separate
Prices and plans
| Tier | Price | Period | What you get |
|---|---|---|---|
| Free Trial | free | 14 days | No credit card required 100 email sends on the trial |
| Starter | $15 | month, billed annually; 1,000 email contacts | 1 user included Monthly campaign sends: 10× contact cap 5 actions per automation Active Intelligence with limits |
| Plus | $49 | month, billed annually; 1,000 email contacts | 1 user included Monthly campaign sends: 10× contact cap No 5-action cap per automation Active Intelligence with limits |
| Pro | $79 | month, billed annually; 1,000 email contacts | 3 users included Monthly campaign sends: 12× contact cap No 5-action cap per automation Predictive and conditional content |
| Enterprise | $145 | month, billed annually; 1,000 email contacts | 5 users included Monthly campaign sends: 15× contact cap No 5-action cap per automation Predictive and conditional content plus SSO |
Prices per vendor, excl. taxes/VAT where applicable.
Limits
Current plans have monthly email limits of 10 times the contact cap for Starter and Plus, 12 times for Pro and 15 times for Enterprise. These apply to direct and automated campaigns, not one-to-one or transactional emails. The allowance renews monthly even with annual billing. Overage can incur fees and, at a further threshold, suspend sending. Older contracts and separately purchased channels have their own terms.
Alternatives and similar tools to ActiveCampaign
FAQ
Is ActiveCampaign available for free?
Not permanently. What is published is a time-limited free trial.
Where is the vendor of ActiveCampaign based?
ActiveCampaign, LLC is based in the USA. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.
How is ActiveCampaign billed?
At 1,000 email contacts, the plans cost 15/49/79/145 per month with annual billing, in both EUR and USD. The amounts are the vendor's own prices in each currency, not a currency conversion. Contact volume, additional channels, AI Activities and possible sending overages cost extra.
What plans does ActiveCampaign offer?
The catalog documents 5 plans with price, billing period, and included features.
Is ActiveCampaign currently available?
ActiveCampaign is still active: Operator: ActiveCampaign, LLC, Chicago, USA. Marketing automation/CRM with 'Active Intelligence' AI layer.
How we compare
We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.
Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.
Edited and checked by the AI Compare Ninja team
Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.
- https://www.activecampaign.com/de
- https://www.activecampaign.com/pricing
- https://www.activecampaign.com/legal/privacy-policy
- https://help.activecampaign.com/hc/en-us/articles/10918125380764-About-email-send-limits-and-overage-fees
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