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Ahrefs logo

Ahrefs

SEO and AI marketing platform with backlink analysis, keyword research, site audit, and AI-prompt/brand-visibility tracking.

Free accessFree plan
Paid fromStarter200 research credits per month

At a Glance

Ahrefs is an AI tool for SEO & content optimisation (category: Content & SEO). Free access: Free plan. Paid from €27 (Starter). Documented: 19 plans with prices and limits.

Category
SEO & content optimisation
Paid from
€27 / month (Starter)
Free Option
Free plan
Plans
19
Sources
7 verified sources
Website
ahrefs.com (opens in a new tab)

Category: Content & SEO · SEO & content optimisation

Features

Ahrefs combines keyword and backlink research with technical site audits and tracking of brands in AI answers. You can investigate competitors' content, find problems on your own website and monitor specific search questions. Ahrefs Free is an ongoing free entry point for your verified websites, not a temporary trial.

Starter costs EUR 27 monthly in the euro view. Lite starts at EUR 119 on monthly billing or a displayed EUR 99 per month billed annually, with a EUR 1,190 annual invoice. Standard and Advanced increase data allowances; Enterprise adds larger teams and administration. Brand Radar indexes, larger prompt packages, content tools and project extras are offered separately.

Prices and plans

TierPricePeriodWhat you get
Ahrefs FreefreemonthSite Explorer and Site Audit for your verified websites
AI Content Helper: 1 document per month
Starter€27month200 research credits per month
Site Explorer, Keywords Explorer, Site Audit and Rank Tracker with separate limits
Monthly renewal only; extra users and credits cannot be purchased under the Starter terms
Lite (monthly)€119month5 unverified projects; unlimited verified own projects
750 tracked keywords updated weekly
150 AI prompt checks per month
100,000 crawl credits per month
1 user; API and MCP with separate request limits
1,000 research credits per user per month
Lite (annual billing)€99Annual invoice: 1,190 EURmonth billed annually5 unverified projects; unlimited verified own projects
750 tracked keywords updated weekly
150 AI prompt checks per month
100,000 crawl credits per month
1 user; API and MCP with separate request limits
1,000 research credits per user per month
Standard (monthly)€229month20 unverified projects; unlimited verified own projects
2,000 tracked keywords updated weekly
300 AI prompt checks per month
500,000 crawl credits per month
1 user; API and MCP with separate request limits
Unlimited research credits per user according to the provider; other allowances remain limited
Standard (annual billing)€191Annual invoice: 2,290 EURmonth billed annually20 unverified projects; unlimited verified own projects
2,000 tracked keywords updated weekly
300 AI prompt checks per month
500,000 crawl credits per month
1 user; API and MCP with separate request limits
Unlimited research credits per user according to the provider; other allowances remain limited
Advanced (monthly)€419month50 unverified projects; unlimited verified own projects
5,000 tracked keywords updated weekly
600 AI prompt checks per month
1,500,000 crawl credits per month
1 user; API and MCP with separate request limits
Unlimited research credits per user according to the provider; other allowances remain limited
Advanced (annual billing)€349Annual invoice: 4,190 EURmonth billed annually50 unverified projects; unlimited verified own projects
5,000 tracked keywords updated weekly
600 AI prompt checks per month
1,500,000 crawl credits per month
1 user; API and MCP with separate request limits
Unlimited research credits per user according to the provider; other allowances remain limited
Enterprise€1,394month, annual commitmentFrom 3 users, SSO and audit log
From 2,500 AI prompt checks per month
Higher data and API limits by agreement
Brand Radar AI Index€179Starting price. Separate extra, not automatically included in the platform subscriptionmonthAccess to one selected AI index
Brand Radar All AI Indexes$699Separate extra, not automatically included in the platform subscriptionmonthAccess to all offered AI indexes
2,500 prompt checks per month included
Custom Prompts Basic€46.7Separate extra, not automatically included in the platform subscriptionmonth2,500 prompt checks per month
Overage per check: 0.0187 EUR
Custom Prompts Growth€93Separate extra, not automatically included in the platform subscriptionmonth7,000 prompt checks per month
Overage per check: 0.0140 EUR
Custom Prompts Scale€234Separate extra, not automatically included in the platform subscriptionmonth25,000 prompt checks per month
Overage per check: 0.0093 EUR
AI Content Helper€89Separate extra, not automatically included in the platform subscriptionmonthAI Content Helper: 50 documents per month
Content Kit€279Separate extra, not automatically included in the platform subscriptionmonthAI Content Helper: 250 documents per month
AI Content Grader
Report Builder€89Separate extra, not automatically included in the platform subscriptionmonth50 reports and 500 widgets
Scheduled reports
Project Boost Pro€18.7Separate extra, not automatically included in the platform subscriptionproject/monthAsk AI in Site Audit and IndexNow
Always-on site audit at 10 pages per minute
AI detection for 1,000 URLs per crawl
Project Boost Max€180Separate extra, not automatically included in the platform subscriptionproject/monthPatches, Batch AI in Site Audit and IndexNow
Always-on site audit at 30 pages per minute
AI detection without a fixed URL cap according to the provider

Prices per vendor, excl. taxes/VAT where applicable.

Limits

Research credits, crawl credits, API units and prompt checks are separate allowances. The number of questions you can monitor depends on platform, location and frequency; the Brand Radar page says Claude uses 8 checks per update. Additional users and enabled overages can trigger automatic charges. Purchased PAYG data lasts for 3 billing months including the purchase month. The current privacy policy names cross-border transfers and training of its own ML models as a processing purpose, not a blanket US-only storage location.

Alternatives and similar tools to Ahrefs

A selection for “SEO & content optimisation” and curated direct comparisons. Direct comparisons carry the most weight, followed by the shared subcategory and shared tasks. Matching free-access types carry less weight. Ties are resolved consistently. No quality rating.

Originality.AIAI text and plagiarism detector with grammar and fact checking for content teams, education and publishers, billed via a credit system.ProOkaraOkara is an AI CMO that analyses a site, then runs agents for SEO, GEO, content, social, Reddit, influencers, UGC, and code fixes as pull requests.AI CMO LiteSemrush Content ToolkitFind SEO topics, create briefs and articles, optimise them, and publish directly to WordPress.Content BasevidIQAI-powered YouTube tool for keyword and trend research, optimization tips, thumbnail generation and an AI coach for channel growth.BoostModeration APIAI-powered content moderation API for text, image, video and audio with pre-built detectors for toxicity, NSFW, spam and PII.BasicSilktideUK web-governance platform that checks accessibility (WCAG), SEO and content quality in one interface, with an AI assistant that explains findings in plain language and suggests fixes.Silktide Platform (custom pricing)MarketMusePlan topic inventory, content briefs, and strategic SEO documents using proprietary topic models.Optimize
D
Diploria AIDiploria AI tracks brand mentions across 12 AI engines and scores how ready pages are to be cited.Starter

Ahrefs alternatives comparison →

More tools for the same task, alphabetical and sourced. Not a quality ranking.

Copy and SEO

FAQ

Is Ahrefs available for free?

Yes. A permanently free plan is published, not a time-limited trial.

Where is the vendor of Ahrefs based?

Ahrefs Pte. Ltd. is based in Singapore. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.

Is paying annually worth it for Ahrefs?

On the Lite plan, paying monthly costs €119, and paying annually costs €99 per month. That is 17 percent less in exchange for a yearly commitment.

How is Ahrefs billed?

The euro prices show monthly billing, the annual display price and the actual annual invoice. Enterprise requires an annual commitment. Standalone offers and add-on packages cost extra.

How much does Ahrefs cost?

The cheapest paid plan of Ahrefs is Starter at €27. 19 plans are documented in total, each with its price and limits.

Is Ahrefs currently available?

Ahrefs is still active: AI marketing platform with SEO, backlink, and AI-visibility tools. Self-service signup is available.

How we compare

We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.

Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.

Edited and checked by the AI Compare Ninja team

Sources

All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.

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