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Luma logo

Luma

Generate images and videos with Luma and third-party models.

Free accessFree planThe Learning Hub describes a free entry with limited personal-project use. The current main pricing page gives no fixed allowance.
Paid fromPlusCommercial use

At a Glance

Luma is an AI tool for Video generation (category: Media & Video). Free access: Free plan. Documented: 5 plans with prices and limits.

Category
Video generation
Paid from
$30 / $300 / $25 / Month/year (Plus)
Free Option
Free plan
Plans
5
Sources
4 verified sources
Website
lumalabs.ai (opens in a new tab)

Category: Media & Video · Video generation

Features

Luma bundles generative image, video, and audio models. The vendor identifies Ray3.2 and UNI-1.1 as its current video and image/multimodal models, and the offering also integrates selected third-party models.

Plus costs $30 per month or $300 yearly, Pro $90 or $900, and Ultra $300 or $3,000. The plan page publishes prices and model-dependent credit costs, but not a fixed monthly credit allowance for each plan.

Prices and plans

TierPricePeriodWhat you get
FreefreeMonthThe Learning Hub describes a free entry, but the current main pricing page gives no fixed allowance
limited generation for personal projects according to the Learning Hub
the current model and plan scope is on the pricing page
Plus$30 / $300 / $25Month/yearCommercial use
Luma and third-party image and video models
Edit access for guest collaborators
Ray3.2: 20 credits/5s draft, 100 credits/5s 720p, 400 credits/5s 1080p
Pro$90 / $900 / $75Month/yearEverything in Plus
4× usage with Luma Agents
Ultra$300 / $3,000 / $250Month/yearEverything in Pro
15× usage with Luma Agents
Team / Enterprisecontact salesCustomTeam: member management, projects, usage analytics, shared team credits, and SSO
Enterprise: adds enterprise commitments, training, and custom fine-tuning

Prices per vendor, excl. taxes/VAT where applicable.

Limits

Luma bills generations through credits that depend on the model and action. The current plan page does not state a fixed monthly credit allowance for Plus, Pro, or Ultra. Annual billing is $300, $900, and $3,000; according to the Learning Hub, unused monthly credits do not roll over. Separately bought top-ups remain valid for twelve months according to the Learning Hub.

Alternatives and similar tools to Luma

A selection for “Video generation” and curated direct comparisons. Direct comparisons carry the most weight, followed by the shared subcategory and shared tasks. Matching free-access types carry less weight. Ties are resolved consistently. No quality rating.

Kling AIKuaishou's AI studio for video and image generation with storyboard control, motion transfer, and native 4K output.StandardPikaShort videos and effects from images or text.StandardRunwayCreate images and film sequences with generative video, image, and editing models.StandardGoogle VeoVideo generation model from Google DeepMind (currently Veo 3.1) that turns text and image prompts into video with natively integrated audio.Google AI PlusHailuo AIGenerate short videos from text and images with MiniMax Hailuo models.StandardViggle AIAI platform for character animation, motion transfer, live avatars, video remix, and video API.ProPixVerseAI tool for generating videos from text and image prompts, using its own models plus access to third-party models like Kling, Sora 2, and Veo.StandardHiggsfieldAI-native creative suite for image, video and voice with access to multiple leading models.Starter

Luma alternatives comparison →

More tools for the same task, alphabetical and sourced. Not a quality ranking.

Create video from text

Two tools at a glance: prices, limits and sources from the catalog. Side by side, not a ranking.

Runway vs LumaKling AI vs LumaPika vs Luma

FAQ

Is Luma available for free?

Yes. A permanently free plan is published, not a time-limited trial. The Learning Hub describes a free entry with limited personal-project use. The current main pricing page gives no fixed allowance.

Where is the vendor of Luma based?

Luma AI, Inc. is based in the USA. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.

How is Luma billed?

The current pricing page lists Plus at $30, Pro at $90 and Ultra at $300 per month. With annual billing, $300, $900 and $3,000 respectively are charged. Credit costs are given per model and action, but there are no fixed monthly credit amounts on the plan cards. Prices are in US dollars; there is no EUR or CHF price.

What plans does Luma offer?

The catalog documents 5 plans with price, billing period, and included features.

Is Luma currently available?

Luma is still active. subscriptions and an official free-access path are documented.

How we compare

We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.

Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.

Edited and checked by the AI Compare Ninja team

Sources

All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.

Visit site (opens in a new tab)

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