Apollo.io
Find, enrich, and engage B2B contacts in sales sequences.
At a Glance
Apollo.io is an AI tool for Sales & CRM (category: Productivity). Free access: Free plan. Paid from $49 (Basic (annual billing)). Documented: 13 plans with prices and limits.
- Category
- Sales & CRM
- Paid from
- $49 / month, billed annually per seat (Basic (annual billing))
- Free Option
- Free plan
- Plans
- 13
- Sources
- 2 verified sources
Category: Productivity · Sales & CRM
Features
Apollo.io combines B2B contact data, AI research, writing drafts and sales workflows. Data access and other actions consume different amounts of credits. Free, paid seat plans and additional team modules have separate limits and prices; standard plans do not license data redistribution.
- Research and enrich B2B contacts and companies
- AI research and personalized drafts
- Sequences, calling, meetings and CRM integrations
- Free plan with limited credits and AI usage
Prices and plans
| Tier | Price | Period | What you get |
|---|---|---|---|
| Free | free | month per seat | 75 credits per seat/month, not 900 credits upfront 2 sequences; 1 mailbox, Gmail only according to the FAQ AI Assistant: 5 chats with up to 10 messages each 5,000 AI-writing words per month |
| 14-day trial | free | 14 days | 100 credits and almost all features of the selected trial plan Mail providers other than Gmail/Microsoft require a paid plan or a sales-arranged exception |
| Basic (monthly billing) | $65 | month per seat | 2,500 credits per seat/month, granted upfront AI research, advanced filters, CRM enrichment and sequences 250,000 AI-writing words per month; 1 mailbox per seat |
| Basic (annual billing) | $49 | month, billed annually per seat | 30,000 credits per seat/year, granted upfront AI research, advanced filters, CRM enrichment and sequences 250,000 AI-writing words per month; 1 mailbox per seat |
| Professional (monthly billing) | $99 | month per seat | 4,000 credits per seat/month, granted upfront Agentic Loops, A/Z testing, automation and reports 800,000 AI-writing words per month; 4,000 recording and AI-insight minutes Unlimited Gmail/Microsoft mailboxes plus 5 SMTP mailboxes per seat |
| Professional (annual billing) | $79 | month, billed annually per seat | 48,000 credits per seat/year, granted upfront Agentic Loops, A/Z testing, automation and reports 800,000 AI-writing words per month; 4,000 recording and AI-insight minutes Unlimited Gmail/Microsoft mailboxes plus 5 SMTP mailboxes per seat |
| Organization (annual billing) | $119 | month, billed annually per seat | 72,000 credits per seat/year, granted upfront Minimum 3 seats; SSO and own LLM API keys 1,000,000 AI-writing words per month; 8,000 recording and AI-insight minutes |
| Organization (alternative monthly option) | $149 | shown per seat/month, also marked “Annual Only” | 6,000 credits per seat/month, granted upfront Minimum 3 seats; SSO and own LLM API keys The vendor's pages conflict on billing cadence; obtain confirmation before subscribing |
| Inbound (monthly billing) | $149 | month per team | 50,000 identified companies/month and up to 100 domains 5,000 enriched form contacts/month, credits also apply Up to 10,000 identified contacts/month, US only Requires a paid base plan; introductory pricing may change |
| Inbound (annual billing) | $119 | month, billed annually per team | 50,000 identified companies/month and up to 100 domains 5,000 enriched form contacts/month, credits also apply Up to 10,000 identified contacts/month, US only Requires a paid base plan; introductory pricing may change |
| Advanced Dialer (monthly billing) | $149 | month per team | International, parallel and automated single-line dialing Local presence; calling usage charged separately Requires a paid base plan; introductory pricing may change |
| Advanced Dialer (annual billing) | $119 | month, billed annually per team | International, parallel and automated single-line dialing Local presence; calling usage charged separately Requires a paid base plan; introductory pricing may change |
| Custom | contact sales | contract | Custom enterprise or data-licensing agreement Sharing and reselling Apollo data is not covered by standard plans |
Prices per vendor, excl. taxes/VAT where applicable.
Limits
Email access costs 1 credit per contact, phone numbers 8, AI research 1 per run and US calling 2 per minute. The one-credit statement applies only to email. Data-enrichment prices conflict between the card (1 to 8) and FAQ (up to 9 credits); check the specific action. Annual credits are granted upfront, Free credits monthly. Credits expire at the end of the billing cycle and do not roll over. Existing accounts may still have legacy rules. Standard plans permit internal business use only.
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FAQ
Is Apollo.io available for free?
Yes. A permanently free plan is published, not a time-limited trial. 75 credits per seat per month, not 900 credits upfront. 2 sequences. 1 mailbox, Gmail only according to the FAQ. AI Assistant: 5 chats with up to 10 messages each. 5,000 AI-writing words per month.
Where is the vendor of Apollo.io based?
Apollo.io (ZenLeads Inc.) is based in the USA. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.
How is Apollo.io billed?
Basic costs $65 with monthly billing or $49 per seat per month billed annually. Professional costs $99 or $79. Organization is offered annually at $119 per seat per month with at least 3 seats. The monthly option shows $149 but also labels it “Annual Only”, so that alternative billing option is unclear. Applicable taxes are excluded. Inbound and Advanced Dialer each cost extra per team.
How much does Apollo.io cost?
The cheapest paid plan of Apollo.io is Basic (annual billing) at $49. 13 plans are documented in total, each with its price and limits.
Is Apollo.io currently available?
Apollo.io is still active: Free, Basic, Professional and Organization, plus custom agreements. New accounts use the published credit system. Existing accounts may retain legacy rules.
How we compare
We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.
Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.
Edited and checked by the AI Compare Ninja team
Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.
- https://www.apollo.io/pricing
- https://www.apollo.io/pricing/about-credits
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